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| myBook vērtējums: | ☆☆☆☆☆ |
| Valoda: | Latviešu |
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€ 23.00 |
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| Pievienots: | 07.02.2023. 12:06 |
| Skatījumi: | 141 |
| Piegāde: | / Pakomāti |
| Apmaksa: | / Pārskaitījums |
| Stāvoklis: | Jauns |
| Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity. | |
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